What Drives the Flavour and Colour Market
The food sector in Tunisia is constantly evolving along with it, consumer preferences and demands for flavours, food colourings, marinades, and sauces.
At ARALCO, your trusted partner in Tunisia, we stay attuned to these trends to offer you an innovative and high-quality range of products designed to meet the needs of a dynamic and demanding Tunisian market.
A Strong Taste for Authenticity and Natural Ingredients
One of the most striking trends is the return to authenticity and the search for ingredients perceived as healthier and more natural. Tunisian consumers are increasingly attentive to the origin and composition of what they consume.
A Growing Demand for
Natural Flavours and Extracts
Our selection of flavours derived from sun-drenched fruits, aromatic spices, and fragrant herbs offers intense and authentic tastes to elevate your creations.
Naturally Sourced Colourings
Responding to this demand, ARALCO offers a range of colourings from natural sources such as the richness of beetroot, the brightness of turmeric, and the depth of carmine for vibrant and respectful colours.
Exploring International Flavours
Tunisian cuisine is a treasure, and at ARALCO, we also encourage exploring new taste horizons.
Exotic-Inspired Marinades
Our ARALCO marinades are inspired by global flavours—from sweet teriyaki notes to herbal Mediterranean accents, to the spicy tones of Latin America—bringing bold originality to your meats, fish, and vegetables.
Ready-to-Use Sauces Inspired by World Cuisines
ARALCO develops convenient and flavourful sauces, perfect for topping burgers with smoky notes, enhancing Asian dishes with sweet-and-sour touches, or coating pasta with creamy Italian richness.
The Rise of Plant-Based Options
The vegetarian and vegan movement is gaining momentum in Tunisia, and ARALCO is adapting by offering:
Flavours and marinades tailored for plant-based alternatives
Our umami flavours enrich the taste of vegetables, and our marinades are specially designed for tofu and seitan, unlocking new culinary possibilities.
Colourings to enhance vegetarian dishes
We offer colourings that make your plant-based meals just as visually appealing as they are tasty.
The Challenges of Food Innovation
As consumption becomes more informed and personalized, innovation is at the heart of expectations.
ARALCO invests in developing tailor-made solutions that address the specific requirements of each client—whether it’s allergens, textures, or targeted flavour profiles.
We work closely with manufacturers, artisans, and chefs to create unique products that stand out in both local and international markets.
Key Market Drivers in Tunisia
- Ingredient transparency
- Value for money
- Influence of social media and influencers
- Demand for personalization
- Eco-friendly packaging awareness
- Promotion of local products
- Growth opportunities in out-of-home dining
- Export potential
A Moving Tunisian Cuisine
At ARALCO, we are proud to be your partner in Tunisia, providing high-quality flavours, colourings, marinades, and sauces aligned with the latest market trends.
Explore our range and unleash your culinary creativity!
Stay connected to our ARALCO website to discover our latest innovations and gourmet tips.